In the past 5 years from 2011 to 2015, trade promotion activities at home and abroad
have achieved much progress, contributing significantly to the growth of the
country’s export. However, when Vietnam integrates deeper into the world
market, the role of trade promotion will become more significant.
In recent years, trade promotion has been implemented uniformly
and efficiently, maximizes the resources at home and abroad to support the
businesses and contribute to the economic and social development of the
country.
Typical is the national trade promotion program. With the
support from the program, the presence of Vietnam export products in many
traditional markets such as the US, EU, China, Japan, South Korea is expanding.
At the same time, the program has supported the business to come back to such
markets as Russia and Eastern Europe, strengthening the operation in Myanmar,
Laos, the Middle East, Africa and Latin America…
According to statistics, the activities of the national trade
promotion program in the period of 2010 – 2014 have attracted the participation
of more than 21,000 businesses. In particular, the companies have directly deal
and signed contracts with a total contract value of export goods and sales
reached nearly 5.3 billion USD and more than 1,000 billion VND.
The participation in the multilateral free trade agreements such
as the Trans-Pacific Partnership (TPP) and
bilateral agreements, in addition to the benefits that it can bring to the
export of strategic goods Vietnam, the domestic manufacturing sector is
forecasted to face with negative impacts if there are no timely and appropriate
measures to support.
In order to effectively effectively support companies and take
advantage of the opportunities offered by the new generation FTAs, Ministry of
Industry and Trade has directed the relevant agencies to deploy more practical
trade promotion activities, focusing on activities to tapping and opening the
markets that Vietnam has signed and under FTA negotiation.
In particular, focus on supporting the export promotion in
overseas market with such activities as: Organize and participate in
specialized trade fair abroad, organize trade delegations to help maintain
export turnover in the key markets, expand export market in new and potentialmarkets.
Promote export through activities organized right in Vietnam:
Organize international exhibition in Vietnam; organize international
conference; organize and welcome the foreign delegations to Vietnam; mobilize
the commercial counselors in countries around the world to introduce business
opportunities, connect businesses and provide updated market information for
businesses.
Coordinating agencies, related organizations and multinational
corporations bring Vietnamese goods to international supermarkets: Organize
Vietnam goods week in supermarket system in France, Japan and Korea…
Improve the performance of the trade promotion office that have
been established in the United States and China; completing the establishment
of trade promotion offices in China; finishing the scheme to set up trade
promotion office in foreign country.
In order for the trade promotion activities to operate
effectively and bring good opportunities for businesses, apart from the support
of the State, companies need to improve technological content, added value to
their goods, building and developing brands and participate in global supply chains.
ANT Consulting is here to assist you from the outset; providing
corporate intelligence, risk advisory, management consulting services
that assist market entrance, and ensure efficient business start-up
operation.
We strive to save your cost by guiding you towards economical
solutions that comply with local legislation and procedures. We support you
through early logistic solutions and carry you through as your business grows. We aim to bridge the gap
between international best practices and local cultures and assist foreign
companies and organizations entering Vietnam market to overcome commercial and
regulatory issues.
We could be reached at email: ant@antconsult.vn or
tel: +848 3520 2779 . To learn more about us, please visit
www.antconsult.vn
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